ICP was formed with the aim of solving the key issues facing innovative technology companies in bringing products to Europe and developing cost effective channels to market.

The traditional distribution /reseller model no longer offers the same opportunities for entry into the market. Distributors are often slow to engage and difficult to motivate particularly in today’s difficult economic climate. In addition, the entry level requirements for these partnerships are becoming increasingly more stringent and it may no longer be a viable option for new entrants into the market. A more direct approach is therefore needed.

The cost of doing business in Europe on a directly employed basis however remains high and there is always the difficult challenge of finding the right people with the right skills for the job.

ICP’s intelligent, cost effective and proactive approach to channel development reduces the time to entry by leveraging our channel expertise and contacts while at the same benefitting from our established business infrastructure thereby reducing overall costs and risk.