Intelligent, Cost effective, Proactive channel sales

Intelligent Channel Partnerships is a full-service channel sales organisation. We supply a fully outsourced sales operation to innovative technology companies looking to develop business in the European market.

ICP was formed with the aim of solving the key issues facing innovative technology companies in bringing products to Europe and developing cost effective channels to market. 

The traditional distribution /reseller model no longer offers the same opportunities for entry into the market. Distributors are often slow to engage and manage and dealers and resellers difficult to recruit, enable and motivate particularly in today’s economic climate. In addition, the entry level requirements for these business arrangements are becoming increasingly more prohibitive and it may no longer be a viable option for new entrants into the market. An alternative approach is therefore needed. 

The cost of doing business in Europe on a directly employed basis remains high and there is always the difficult challenge of finding the right people with the right skills for the job. 

ICP’s Intelligent, Cost effective and Proactive approach to European channel development reduces the time to market by leveraging our channel expertise and contacts, whilst at the same time offering our clients the benefits of our established business infrastructure, thereby reducing overall costs and risk. 

In essence, our clients view ICP as an extension of their own sales and marketing operations.